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When it comes to strategy, ponder less and do more. - Jack Welch
- Do your company’s results keep falling short of what you know can be produced?
- Do external threats appear to be emerging faster than ever? (Are you feeling more trepidation?)
- Is the clock ticking and your status quo unacceptable?
Strategy challenges are indicated by a slowing in your top line revenue growth. If your revenue is not growing as quickly as you like, then it’s time to re-examine your strategy i.e. what you’re selling to whom.
It’s important to have a concise articulation of your strategy so you can get everyone aligned and on the same page without wasting sales or operational energies on activities not useful to your business.
Jim Collins, author of Good to Great, calls this precisely articulated strategy a company’s “hedgehog.” Others call it a unique selling proposition (USP), differential advantage, or brand promise. Whatever you choose to call it, you know you’ve nailed it if revenues are growing as rapidly as you want.
Turbulent economic times tend to expose weak strategies which are why we’re seeing many companies re-examining their business models.
Your Key Tool - The Gazelles One Page Strategic Plan. We feel it is important for you to get your strategic vision and execution plan so focused it can fit onto a one page document. The One Page Strategic Plan covers everything from your Core Values and Purpose to your long-term strategic vision and market positioning, and down to your top few priorities for 3 Years, 1 Year, and the next Quarter. It delivers a "start right now" action program, (with the "how" understood by all). There is clearly defined accountability for every member of your team. It is a powerful communication tool inside your organization to drive alignment and accountability.
Nail your strategy and dominate your market place. Even if you don't have the right people or still need to improve your execution, the right strategy will grow your company like a Gazelle.
Results - Clarity of Vision, Core Values, Purpose and Priorities
- Leadership Team buy-in to strategic direction
- A simple One-Page Strategic Plan that can be communicated throughout the organization
| Actions - Collaboration with Owners, Shareholders, CEO/President
- Current Reality Assessment
- Facilitated Strategic Planning session to identify Core Values, Targets, Goals and Actions
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One Page Strategic Plan
Gazelles classic strategy tool.
Start-Stop-Keep Worksheet
Survey your staff for feedback and suggestions.
Blue Ocean
The keys to picking the right sandbox to play in.
All Marketers Are Liars
The next ten years is all about marketing-and getting your story right.
Building Your Company's Vision
Jim Collins' best strategy article.
Brand Promise
The single most important brand decision you make.
Rethinking the Sales Force
The first new thinking in sales and sales force structure in 75 years.
You are only one choice away from changing your life...do you have the courage to make it? If you are ready to move your business to the next level and achieve sustainable growth, contact David Carter at Scramjet Strategies today for a FREE, NO OBLIGATION consultation session.
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