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Refresh Your Competitive Advantage
Whoever learns faster-and-acts- wins!
by David Carter, MBA
“Evolution requires us to continually refresh our competitive advantage ... always with some part of our business portfolio at risk and in play. To innovate forever, in other words, is not an aspiration; it is a design specification. It is not a strategy; it is a requirement." (Geoffrey Moore).
When it comes to growing your business, we believe in two key axioms: Whoever learns faster-and-acts- wins; and whoever taps into the most brains wins. So continually learn and innovate, and surround yourself with lots of people smarter than you and your business will thrive. In the end this will lead to greater freedom, more money, and more time.
How Many of These Books Have You Read? Don't fall behind -- Out-Read, Out-Learn Your Competition and Customers:
Collins -- Good to Great; Built to Last; How the Mighty Fall Lencioni -- Five Dysfunctions of Team Godin -- Purple Cow; All Marketers are Liars; etc. Smart -- Topgrading; Who Buckingham -- First Break All the Rules; Now Discover Your Strengths Arbinger -- Leadership and Self-Deception; Anatomy of Peace Hall -- Jump Start Your Marketing Brain Moore -- Crossing the Chasm; Inside the Tornado; Dealing with Darwin Cialdini -- Influence; Yes! Reichheld -- The Ultimate Question; The Loyalty Effect Orfalea -- Copy This Johnson -- Emergence; Everything Bad is Good for You Krippendorf -- Art of the Advantage Peters -- In Search of Excellence; Liberation Management; etc. McKee -- Primal Leadership; Resonate Leadership Wyly -- 1000 Dollars and An Idea Travis -- Doing Business Anywhere Perkowski -- Managing the Dragon; How I'm Building a Billion Dollar Business in China Daniels -- Bringing Out the Best in People; Oops Simon -- Hidden Champions of the 21st Century; Beat the Crisis Allen -- Getting Things Done; Ready for Anything Twist -- Soul of Money Dijulius -- Secret Service; What's the Secret Ries -- The Fall of Advertising and the Rise of PR; The Origin of Brands Schwantz -- The Wedge; How to Get Your Competition Fired Kurlan -- Baseline Selling; Mindless Selling Rackham -- SPIN Selling; Rethinking the Sales Force; Getting Partnering Right Bloom -- The Inside Advantage Gilmore -- The Experience Economy; Authenticity Daly -- Coaching Companies to Greater Sales & Profit Lautenslager -- Guerilla Marketing in 30 Days Holmes -- The Ultimate Sales Machine Scott -- The New Rules of Marketing & PR; World Wide Rave Ferrazzi -- Never Eat Alone; Who's Got Your Back Alexander -- Making the Numbers; Topgrading for Sales Burton -- Pricing with Confidence Cecil -- Nurturing Customer Relationships Flanagan -- Now, Go Sell Somebody Something Cheng -- The Recession-Proof Business
Contact David Carter and Scramjet Strategies (215-732-2230) if you would like help growing your company simpler, smarter, faster.
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