The CarterReport is dedicated to delivering world class thinking focused on increasing the value of your company through achievable growth strategies, team alignment and focused execution. You will find some revolutionary learning from today's business thought leaders about "best practice" in your key decision areas of People, Strategy, Execution, and Cash.

Refresh Your Competitive Advantage
Whoever learns faster-and-acts- wins!
by David Carter, MBA

“Evolution requires us to continually refresh our competitive advantage ... always with some part of our business portfolio at risk and in play. To innovate forever … it is not a strategy; it is a requirement.”
(Geoffrey Moore). Whoever learns faster-and-acts- wins! Don't fall behind -- Out-Read, Out-Learn Your Competition and Customers ...
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The Five Dysfunctions of a Team
by Guest Columnist Dennis Hooper

I’ve borrowed the title of this article from Patrick Lencioni’s 2002 book of the same name. In the past, I’ve been surprised that Lencioni chose to approach the topic of teams from the downside rather than focusing on the positive. I’ve wondered, “Why didn’t he entitle the book something like The Five Characteristics of a Highly Functional Team? Why would he take the opposite approach?”
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Creating the Awesome Experience
by Kevin Daum, Inc 500 Entrepreneur

In today’s business world great is not good enough. If you want to attract and retain customers you have to stand out by "Creating the Awesome Experience". Come meet Smart Business Magazine National Columnist Kevin Daum as he shares with you how to separate your business from the crowd by creating the convergence of need, entertainment and the unexpected…
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Best Marketing Idea

The recent Gazelles Growth Summit in Sydney beamed in a keynote speaker, David Meerman Scott, the author of The New Rules of Marketing and PR. Because content is king, i.e. "we are what we publish on the web" according to Scott, he suggests that the next hire you make in marketing isn't a marketer, but a journalist. With traditional media under attack and laying people off, there are a lot of journalists looking for work. Hire one to spend full time creating content -- blogs, white papers, videos, etc. -- and control the ink in your industry.
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